Paid Search Manager - Engine Media Agency

US-IL-Chicago
5 days ago
ID
2017-2152
# of Openings
1

Overview

Engine Media is a media agency architecting solutions to solve our clients’ business challenges. We were built to provide a modern solution via exceptional talent, enabled by technology and driven by data.

As a media business born in the digital age within Engine Group, we bring the spirit of a start-up; nimble teams, creative thinkers and a culture always in beta. Yet we are anchored within a transformative global network powerhouse with over 2,000 employees, providing end to end marketing services for many of the world’s most valuable brands.

Role

We are looking for a Paid Search/Paid Social Manager who will develop and implement paid search and paid social strategies to deliver against client objectives; communicate and present strategies,  and execute approaches to clients and internal stakeholders. We are looking for someone who will be a search marketing thought leader across Engine Media, and we will rely on your expertise to develop and shape our rapidly growing Paid Search practice. This is a great opportunity for someone who wants to work in a growing innovative start-up environment leading programmatic digital media and building brands for our clients

Responsibilities

  • Develop and implement strategies across Search, Social and Video platforms to deliver against client objectives, including but not limited to:
    • Google
    • Facebook & Instagram
    • YouTube
    • Bing
    • Pinterest
  • Communicate and present strategies and execution approaches to clients and internal stakeholders
  • Be an expert on the latest innovations on Search, Social & Video platforms and provide points-of-view and recommendations to clients and internal stakeholders
  • Responsible for day to day execution of Paid Search & Social on behalf of Engine Media clients, including but not limited to:
    • Build and launch new campaigns
    • Daily optimizations to budget pacing and performance goals
    • Optimize campaign performance through ad copy & creative, keywords, bids, audience targets and landing page strategy.
  •  Track and analyze performance against client business objectives and KPIs, and deliver recommendations and optimizations to improve performance
  • Pull competitive intelligence reports through third party tools and help to create an insightful presentation of this data

 

Qualifications

  • Bachelor’s degree from a four-year college or university
  • 2+ years of hands-on experience managing Paid Search campaigns on Google, Bing, & YouTube
  • Deep understanding and experience with all AdWords and Bing products including PLAs, Retargeting, and Google Analytics
  • Understanding of Paid Social platforms and their opportunities for advertisers
  • Experience using third party tracking for measurement and optimization
  • Experience with third party bid management platforms such as Doubleclick Search, Kenshoo or Marin Software is a plus
  • Google AdWords certification is essential; Additional relevant certifications (e.g.: Facebook Blueprint) are a plus
  • SEO knowledge and experience is a plus
  • Ability to communicate effectively with clients while representing Engine Media as an expert in the industry
  • Extreme organization and project management skills are a must

 

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