Product Marketing Manager - bRealTime

US-NY-New York
3 weeks ago
ID
2017-2158
# of Openings
1

Overview

Engine Media is a media agency that is built on a strong technology foundation. We are continuously architecting proprietary solutions that provide powerful results to our clients, and coupling those technologies with an outstanding level of service and insights.

 

bRealTime’s Biddrº360 software suite (an Engine Media solution), gives publishers real time control over their header bidding stack, ensuring complete transparency and insights into their inventory and advertiser performance.

 

Engine Media employees work with a start-up mentality – nimble teams, creative thinkers, and a company culture that is always in beta.  On the flip side, Engine Media is anchored within Engine Group, an international advertising powerhouse that affords us the ability to be a part of end-to-end marketing solutions for many of the world’s most recognizable brands. This relationship with Engine Group also means we can offer our employees first-class benefits and opportunities for advancement.

 

Engine Media Benefits include:

  • Unlimited paid time off
  • 401(k) employer contributions
  • Competitive Medical, Dental, and Vision Insurance
  • Life and Disability Insurance
  • Entertainment and travel discounts
  • Family-friendly benefits
  • Relaxed dress code
  • Collaborative environment

Role

bRealTime/Engine Media is looking for a results-oriented Product Marketing Manager with adtech/programmatic platform industry experience to join our dynamic team. This is a new role  and as an experience product marketer, you will be responsible for driving the messaging, positioning and marketing of products and platforms. 

This role requires the ability to write compelling marketing collateral, establish the strategy and support the overall go-to-market efforts of the company.  You will work cross-functionally with sales, product management, marketing and client services, to build unique product messaging that differentiates us from the market.

 

Responsibilities

  • Become an internal Subject Matter Expert on all bRealtime products and offerings
  • Engage with customers and internal cross-functional teams on an ongoing basis to develop a strong grasp of business needs.
  • Work closely with Product teams on offerings already in-market, to increase usage, ensure best practices are being used, and ensure customer questions are being answered.
  • Liaise closely with sales and client services to develop product packaging, sales collateral and internal documentation and training.
  • Build product-specific go-to-market plans and project manage their execution.
  • Develop product messaging that differentiates new products from others in the market.
  • Conduct ongoing competitive analysis and stay informed on trends in the industry by reaching relevant publications, attending industry events and building a network of industry contacts.
  • Educate internal and external players on the value proposition and the differentiation of the company’s products.

Qualifications

  • 1-3 year of experience in a product marketing or similar role in the ad tech industry
  • Strong understanding of the RTB landscape – header bidding, DSP’s, SSP’s, ad networks, etc. Must be able to translate complex concepts into benefits-driven and compelling marketing messages.
  • Ability to interface with senior-level employees, customers, and partners.
  • Experience in Mobile is a big plus.
  • Exceptional writing skills, with experience developing content, training and sales material.

 

 

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