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Product Marketing Manager - Clearstream

Product Marketing Manager - Clearstream

ID 
2018-2246
# of Openings 
1
Job Locations 
US-NY-New York
Posted Date 
1/12/2018

More information about this job

Overview

Clearstream.tv is a multi-screen advertising platform focused on providing advertisers with the most relevant, brand safe, and premium content online. Our one-of-a-kind technology delivers comprehensive and unique targeting for the world of digital media offering innovative solutions to brands, marketers, agencies and publishers.

 

We equip advertisers with a well-rounded look at programmatic advertising by leveraging enhanced detertimistic data set that goes far beyond what traditional demand platforms offer. 

 

 

Role

Clearstream.TV/Engine Media is looking for a results-oriented Product Marketing Manager with adtech/programmatic platform industry experience to join our dynamic team. This is a new role  and as an experience product marketer, you will be responsible for driving the messaging, positioning and marketing of products and platforms. 

This role requires the ability to write compelling marketing collateral, establish the strategy and support the overall go-to-market efforts of the company.  You will work cross-functionally with sales, product management, marketing and client services, to build unique product messaging that differentiates us from the market.

Responsibilities

  • Become an internal Subject Matter Expert on all products and offerings
  • Engage with customers and internal cross-functional teams on an ongoing basis to develop a strong grasp of business needs.
  • Work closely with Product teams on offerings already in-market, to increase usage, ensure best practices are being used, and ensure customer questions are being answered.
  • Liaise closely with sales and client services to develop product packaging, sales collateral and internal documentation and training.
  • Build product-specific go-to-market plans and project manage their execution.
  • Develop product messaging that differentiates new products from others in the market.
  • Conduct ongoing competitive analysis and stay informed on trends in the industry by reaching relevant publications, attending industry events and building a network of industry contacts.
  • Educate internal and external players on the value proposition and the differentiation of the company’s products.

Qualifications

  • 1-3 year of experience in a product marketing or similar role in the ad tech industry
  • Strong understanding of the RTB landscape – header bidding, DSP’s, SSP’s, ad networks, etc. Must be able to translate complex concepts into benefits-driven and compelling marketing messages.
  • Ability to interface with senior-level employees, customers, and partners.
  • Experience in Mobile is a big plus.
  • Exceptional writing skills, with experience developing content, training and sales material.